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Brand Guidelines

Intellectual Property Usage

Trademarks/Service Marks/Logos

All of the World Triathlon Corporation ("WTC") trademarks, service marks and logos are a part of WTC’s Intellectual Property assets ("IP Assets") and are protected by applicable trademark, copyright or other IP laws.

If you are a Sponsor or Licensee of WTC that is contractually entitled to use an IRONMAN, IRONMAN 70.3, IRON GIRL or IRONKIDS trademark, service mark or logo (the "Marks"), please follow the specific usage guidelines provided as a part of your sponsorship or license agreement.  If you have questions regarding your use as is outlined in your specific agreement, please contact your WTC Account Manager.

If you are not a Sponsor or Licensee of WTC that is contractually entitled to use the Marks, please be advised that WTC normally does not grant third party use of its Marks.  After you have carefully reviewed this entire document and feel that extraordinary special circumstances may apply to your request, please contact the Trademark Permissions Center at [email protected].  Permissions are granted solely at the discretion of WTC as owner of the Marks.

Distances of our events are sometimes incorrectly referenced and it should be noted that the distances are more accurately defined as the generic term indicated below.  For example, do not use the following trademarks to describe the corresponding event distance.

TRADEMARK

GENERIC DISTANCE TERM (S)

IRONMAN®

long distance triathlon

IRONMAN 70.3®

half distance triathlon

 

 

WTC’s IP Assets consist of many pending applications and registrations in the United States and in numerous foreign countries.  The IP Assets, in part, include the following:

TRADEMARK

70.3

A TICKET TO KONA

ANYTHING IS POSSIBLE

HALF IRONMAN (Design)

HALF IRONMAN TRIATHLON (Design)

IRON GEAR

IRON MATE

IRONAPPAREL (Word Mark)

IRONFAMILY

IRONFITNESS (Word Mark)

IRONFUEL (Word Mark)

IRONGEAR (Word Mark

IRON GIRL (Word Mark)

IRON GIRL (Design)

GRACE (Design)

IRONKIDS (Word Mark)

IRONKIDS (Design Mark)

KDOT (Design)

IRONLIFE (Word Mark)

IRONMAN (Design)

IRONMAN (Word Mark)

IRONMAN 70.3 (Word Mark)

IRONMAN 70.3 (Design)

IRONMAN 70.3 TRIATHLON

IRONMAN CANADA DESIGN

IRONMAN FITNESS

IRONMAN PERFORM (Word Mark)

IRONMAN PRODUCTIONS

IRONMAN PROTECTION (Word Mark)

IRONMAN RACE TIMING

IRONMAN RESTORE

IRONMAN TRIATHLON (Design)

IRONMAN TRIATHLON (Word Mark)

IRONMAN TRIATHLON WORLD CHAMPIONSHIP

IRONMAN XC

IRONMANLIFE (Word Mark)

IRONREST (Word Mark)

IRONTEAM (Word Mark)

IRONTEENS (Word Mark)

MDOT (Design)

MDOT 70.3 (Design)

MDOT XC (Design)

THE IRONMAN STORE

THE ROAD TO KONA

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Copyrights

Copyrights make up a portion of WTC’s IP Assets in the form of film footage, photographs, publications, graphic designs and more (the "Copyrights").   Unauthorized use of WTC’s Copyrights is not allowed.  Anyone who violates the exclusive rights of WTC’s Copyrights may be subject to damages, costs and attorneys fees pursuant to 17 USC §501.  If you have questions regarding copyrights in general, you may find informational brochures and circulars at the U.S. Copyright Office website at www.copyright.gov/pubs.html.

If you are not a Sponsor or Licensee of WTC that is contractually entitled to use WTC’s Copyrights and feel that extraordinary special circumstances may apply to justify permission to use certain WTC Copyrights, please contact the Trademark Permissions Center at [email protected].  Permissions are granted solely at the discretion of WTC as owner of the Copyrights.

Domains

Domain registrations are also an integral part of WTC’s IP Assets.  Whether you are a Sponsor or Licensee of a Mark, registering a domain containing WTC’s identical Marks or a confusingly similar mark is strictly prohibited. 

If you are a Sponsor or Licensee of WTC that is contractually entitled to use WTC’s IP Assets and require a domain to be registered in order to fulfill your contractual obligations, please discuss this with your WTC Account Manager and appropriate arrangements may be made.  If contractually obligated, WTC will register the domain and provide it to you for use during the term of your contract.

If you are not a Sponsor or Licensee of WTC that is contractually entitled to use WTC’s IP Assets, please be aware that WTC closely monitors domains registered on a global basis that contain WTC’s Marks.  WTC takes all appropriate and necessary actions to either see that domain registrations containing our Marks are transferred to WTC or, in the case of uncooperative parties, legal action is taken.  In some instances, resolutions over these disputes are sometimes sought through Uniform Dispute Resolution Policy ("UDRP") actions.  The UDRP was, in part, designed to allow trademark and service mark holders to arbitrate certain claims against a domain name registrant before a dispute resolution provider. 

The Anticybersquatting Consumer Protection Act ("ACPA") passed by Congress on November 29, 1999, is a federal law designed to combat the registration and trafficking of internet domains with the bad-faith intent to benefit from another’s trademark.   The ACPA provides guidelines and procedures including remedies for violations which are afforded under the Lanham Act to include actual and statutory damages.

Adding a generic word to a known trademark in an attempt to register a domain may still be considered cybersquatting or infringement. (i.e. www.ironmanwatches.com)

To avoid issues involving a UDRP action or a violation of the ACPA and potential damage awards, please refrain from registering domains containing WTC’s identical Marks or a confusingly similar mark.

FAQ's

1. If I do not have a sponsorship or license agreement, am I allowed to freely use WTC’s Marks or Copyrights?

No.  All use must either be licensed or authorized under extraordinary special circumstances, which may/may not be granted at WTC’s discretion.

2.  As a competitor in an IRONMAN®, IRONMAN® 70.3®, IRON GIRL® or IRON KIDS® event, am I allowed to design and have shirts, hats or other apparel items made specific for my "team" to wear in support of my competition?

No.  We are currently in the process of making available for order and sale, personalized IRONMAN shirts for this purpose.  These personalized shirts will be sold through the official merchandise website at www.ironmanstore.com so please keep checking online for status updates regarding an availability date.

3. If I am writing a book regarding my personal experience(s) in training for or competing in an IRONMAN, IRONMAN 70.3 event do I need special permission?

Yes.  Any use of WTC’s Marks in any type of publication requires prior review and written acknowledgement from the author of the requirement to abide by the WTC Guidelines for Proper Trademark Usage by 3rdParty Authors.  The signed acknowledgement document is required to be provided to WTC within 30 days from the receipt of the document from WTC.  WTC reserves the right to deny or revoke the use of any or all content referencing WTC’s Marks or use of the Marks and/or photographs contained therein.  Under no circumstances can the book title, sub-title or cover art contain the IRONMAN, IRONMAN 70.3 Marks, names or logos.   

For the Guidelines for Proper Trademark Usage by 3rd Party Authors please send your request to [email protected] and detail your request.

After you review the guidelines, please forward the signed acknowledgement of the guidelines to the Trademark Permissions Center at [email protected]

4. If I am going to register an internet domain, can I use IRONMAN, IRONMAN 70.3, IRON GIRL or IRONKIDS in the name?

No.  Using any WTC Mark, in whole or in part (or a confusingly similar trademark), may lead to legal actions or infringement/cybersquatting claims.

5.  I want to start my own company and use IRONMAN, IRONMAN 70.3, IRON GIRL or IRONKIDS in my company name.  Is this permissible?

No.  You may not use or register, in whole or in part, a WTC Mark, corporate name (or the like) that contains the IRONMAN, IRONMAN 70.3, IRON GIRL or IRONKIDS name.