Founded by runners, HOKA ONE ONE was born in the demanding world of endurance racing. The company is growing rapidly, with customers pushing them to bring their singular outlook and innovation to fitness, outdoor adventure, and running. HOKA launched their first shoe directly to runners, and that’s where the sharing of stories started—stories about why we run, how we train, and what trails we want to tackle. From competitive professionals and everyday runners, to workout aficionados and all terrain hikers, everyone has a story. 

HUMANS OF HOKA is a live journal that captures these stories. Stories that deal with change, overcoming adversity, or reaching heights we didn’t think were possible. Ultimately, we all want to go places beyond our run, our workout, our hike.